The University of Google

With any idea, there is the balance of the practical elements of developing your idea - i.e. writing your business plan or proposal - and the esoteric or internal work that needs to be done. For the past 3 weeks, we've looked at our inner landscapes, our beliefs and visions, so now it's time to address some of the more mundane aspects.

The word, mundane, has gotten a bad rap. It's become a word for all that is boring, dull, or trivial. Originally, it meant "belonging to the world" (as distinct from the church) and in that sense, it is very relevant for all of us trying to create a product or service that will "belong to the world". It's time to embrace the mundane!

What does all this have to do with Google? Well, it is the organizer of all that is mundane. On it, you can find the resources that you need to move forward. Type in "business plan sample" and you get 19,400,000 hits. Type in "book proposal sample" and you get 1,530,000 hits. Need some demographic information for a meeting with a possible funder? It's there. This crucial step of finding the forms our ideas need to take to be sold or financed in the world are often out there. So stop wondering what to do next and start searching for your next steps. It's all waiting for you.

HOMEWORK ASSIGNMENT

1. Look at your list of next steps (remember WEEK 2?) and begin searching for the information you need to take those steps.

2. Try and search each step 10 different ways. Be creative because you never know how your resources may be labeled.

3. Do it right now!

Often, when talking to clients, I refer them to the University of Google. We are limited only by the creativity of our search words. Today, anyone can sell anything to everyone.

For those of you out there operating at the level of spirit